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The second element of a creative brand is your "Story" People like to do business with other people, not faceless corporations. A story puts a human face on your business. Showing strength and a little bit of weakness makes you real to your customers. History: Take something from your background and make it a focal point. It could be your ethnic heritage, hobby, public service, sport or career. Personality: Take your personality traits and put them down on paper. What makes you special and unique? How would your best client and friends describe you? Values: What are the principles that guide your life? Establish how integrity is your important to you and your client. A creative brand will blend your history, personality and values into a story that is genuine and unique. |
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| Strong stories and images are often rooted in ancient myths. | |||||||
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